Hi, I’m Xin Ying —
“I create marketing that connects DATA, CULTURE and IMPACT”
“Marketing graduate + creative scriptwriter + performance thinker”
A data-driven international marketing graduate with hands-on experience in cross-border gaming campaigns and creative performance analysis. I craft compelling ad strategies, decode market trends, and turn ideas into high-performing content.
Let’s turn insights into action.
About Me
I’m a marketing graduate with a passion for data, culture, and storytelling. My experience lies in performance-driven advertising, creative scripting, and user acquisition—especially in the fast-paced industry.
At KINGNET, I helped optimize cross-market campaigns, contributed to a $50,000+ ad budget, and supported titles selected for national cultural export programs. I’ve worked on everything from creative trend analysis to full-funnel ad execution.
I believe in doing the work that makes the numbers move—but also in understanding the people behind those numbers.
I write ads, but I also tell stories.
I track performance, but I also watch memes.
I’m fascinated by the way people click, scroll, decide — and I want to build marketing that understands that.
Skills
Digital Marketing & Analysis
- Performance Marketing: Google Ads, Facebook Ads, TikTok Ads
- Budgeting, A/B Testing, ROAS Analysis
- Tools: GA4, Google Ads Dashboard
- Platform: Shopify, WordPress
Content Creation & Social Media
- Short-form Video Planning (TikTok, Douyin, IG Reels)
- Creative Copywriting for Ad Campaigns
- Cross-platform Localization (CN → SEA/EN)
Teamwork & Communication
- Experience in cross-functional collaboration with design/media/analytics teams
- Languages: Mandarin (Native), English (Intermediate), Malay (Basic)
Software & Tools
- Canva · CapCut · Midjourney · Keling · ChatGPT
- Google Workspace · MS Excel & PowerPoint
Education
Beijing Foreign Studies University
Bachelor of Management – Focus in International Marketing
Mar 2020 – Jan 2025
Awarded Outstanding Graduate Honor
Participant, International Scientific Conference 2023: “Science for the Benefit of Humanity”
GPA 3.7
Experience
🟣 2024 – 2025
KINGNET
Digital Marketing Intern & Assistant
Key Responsibilities:
Managed Google Ads campaigns for user acquisition, improving ROAS across markets
Created data-informed ad scripts based on market trends & viral elements
Conducted competitive research (ad styles, brand tone, platform placement)
Helped define creative direction in cross-market ad localization
Delivered weekly reports with insights and suggestions for optimization
Achievements:
Independently handled a $50,000+ ad campaign
Awarded Best Overseas Creative Ad Team
Supported a game selected as part of China’s National Key Cultural Export Program
Contributed to consistent profit growth for a top-ranking mobile game in Taiwan
🟣 2018 – 2023
Sri Terap Day Care
Part-Time Teaching Assistant – Art & Early Childhood
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Taught small-group classes (6–8 students) focusing on art, vocabulary, and pronunciation
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Created customized lesson plans to suit different learning speeds
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Maintained regular communication with parents and tracked student progress
KSL DURIAN
Operations Assistant – Family Business (Durian Wholesale)
- Assisted in inventory tracking and cost control
- Maintained financial records and handled supplier documentation
- Helped streamline basic accounting using Excel
📬 Let's Work Together
Drop me a message, and let’s create something cool
Download My Resume:
Connect With Me:
xyinglaw51@gmail.com